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July 22nd, 2021report
HPC® Consultative Sales Skills Online Training –
1 day program for Thai sales and business personnel <Report>
Written by Cicom Brains UBCL CO., LTD. Nishada Namchoathirun NishadaNamchoat

We (Cicom Brains UBCL CO., LTD.) held the “HPC® Consultative Sales Skills Online Training - 1 day program for Thai sales and business personnel on May 16th, 2023.

HPC® Consultative sales Skills training program was first developed in Japan and has been provided to many of the leading Japanese companies over the past 20 years. It is now being offered in China, Singapore, Indonesia and here in Thailand.

In this course, participants will learn "Effective Methods to Understand Customers’ Needs", "Mindset Successful Salesperson should have", and other valuable tools from a certificated Thai instructor in Thai.

Key Benefits---For participants with several years sales experience

  • How to build relationships of trust with clients more effectively
  • How to incorporate more consultative selling techniques
  • How to clearly identify potential customer needs and propose effective solutions

Key Benefits---For participants with little sales experience

  • Recognize what it takes to be a successful salesperson
  • Understand the consultative selling approach and techniques
  • Learn from more experienced participants

This course shows participants “what kind of mindset a capable salesperson shall have" to improve business performance and "Hearing methods to grasp real customer needs" to get better business results. The curriculum is made up of interactive lectures, practical mini-exercises, and discussions, which enable participants to put into practice the knowledge and techniques of HPC® in the workplace.

The experienced professional Thai instructor gives participants a lecture in Thai with care, therefore participants will be able to understand the program contents which had been developed in Japan without the language barrier. The instructor will also teach participants not just a way of speaking with the customer but firmly understanding real customer needs and becoming a trusted salesperson to whom customers want to talk first about their issues.

Through easy-to-follow lectures, practical exercises and discussions in Thai, participants will learn the “Market-In Approach” rather than the “Product-Out Approach” to maximize their performance/results.

How was the training?

The training took place at iResident Hotel Silom and officially started at 9:00AM.

The participants represented diverse sectors including logistic business, cargo business, packaging business, manufacturers of machinery, and technical service providers.

The class emphasis of discussions and exchange of experiences among participants, complement by insightful comments and lectures from the instructor.



The participants were invited to introduce themselves, providing background information about their respective companies, as well as highlighting the products or services they offer. Following the introductions, the instructor encouraged participants from different companies to provide feedback and share the insights they gained from the self-introductions. This activity helps participants to assess the presenter’s ability to introduce themselves and their company effectively. Also, to determine the level of recognition by others after the introduction. The instructor, together with other participants, provided constructive comments to enhancing the participants' introductions and offering guidance on leveraging this brief opportunity to create a positive impression on the listeners.



Participants openly discussed the challenges and problems they faced as salespersons. These included difficulties in reaching the key person or customers consistently opting to purchase from companies they had established connections with. The instructor shared his own experiences and collaborated with the participants to collectively find solutions to these issues.

Before shifting to the main topic, the participants engaged in a role-playing activity. One volunteer assumed the role of a car salesperson, while another played the part of a customer interested in purchasing a car. The remaining members of the class observed the role-play and provided feedback on the performance.



Then the instructor initiated the topic by asking participants about their expectations for the class. Additionally, he provided an explanation of the terms H, P, and C. Especially, the significance of the Hearing aspect, highlighting that attentive listening to customer requests is crucial for achieving success.

After learning the meaning of ‘HPC’. The class centered around discussions and active participation between the participants and the instructor, rather than relying solely on lectures. The participants were encouraged to share their work experiences.

Throughout the session, the participants engaged in discussions related to the topic of "How to shift customers from a cautious state to a cooperative state." Various methods were explored to alter customer attitudes, promote a more positive mindset, and increase the likelihood of successfully selling products or services.

In the afternoon session, participants focused on the art of closing deals and understanding how to handle rejection when their offerings were turned down.



As the class approached its conclusion, another role-play activity was conducted. Volunteer participants were tasked with applying the knowledge and skills they had acquired throughout the day's training and adapting them to the role-play situations. Following their performances, the participants received constructive feedback from their peers to further enhance their learning experience.

We hope all participants enjoyed the class and will soon see the better results by utilizing the learned knowledge in their workplace. And the questionnaire results by participants are below. Please utilize the information in this report to help you to understand how this program was conducted. We will hold this program again on August 2023.

We are looking forward to seeing you in the upcoming class.

Participant Profile

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Participant Satisfaction

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What is HPC®?

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HPC®is an essential principle for an effective salesperson. Any sales conversation, be it a spontaneous elevator pitch or an hour long sales meeting, must cover three key elements - HEARING, PROPOSING, and CLOSING. To understand what the customer really needs, active listening is crucial to making an appropriate proposal on the spot.

Q.What did you get out of this program? (Excerption)
  • Be prepared. Give priority to gathering relevant information about the customer’s company before meeting with customer.
  • Help me more confidence to meet new customers.
  • Techniques to establish closer connections and develop a positive impression with customers.
  • Discover how to engage in a conversation with customers. Finding similar interests to deepen relationships.
  • Understanding the significance and effectiveness of HPC.
  • Develop active listening skills and effective information gathering techniques to better understand customer requirements and provide suitable product/service solutions.

Learn practical sales techniques
through an effective, proven program

We believe that it is critical for any corporation to ensure their sales employees are equipped with active listening and consultative selling skills to really understand customer needs, make appropriate proposals, and provide the best possible solutions. This will allow your company to compete more effectively in an increasingly competitive marketplace.

It is our pleasure to be your talent development partner and to support your company’s future growth and success. If you have any questions, please feel free to contact us.

Contact UsContact us for additional informations about the courses or training plans.

Tokyo:+81-(0)3-5294-5576

*Japanese

Bangkok:+66-(0)82-671-8574

*Thai/English

cbubcl@cicombrains.com
*Thai/English/Japanese

PAGETOP

Bangkok

Sathorn Thani Bldg. II, Room No. 1809, 18th Fl.,
92/53 North-Sathorn Road, Silom, Bangrak, Bangkok 10500

Bangkok
+66-(0)82-671-8574
(タイ語・英語での対応可)
Tokyo Japan
+81-(0)3-5294-5576
+81-(0)3-5294-5578