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March 7th, 2018report
HPC® Consultative Sales Skills Training –
1 day program for Thai sales and business personnel <Report>
Written by Cicom Brains UBCL CO., LTD. Mayumi OTOGURO MayumiOtoguro
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We (Cicom Brains UBCL CO., LTD.) held “HPC® Consultative Sales Skills Training -
1 day program for Thai sales and business personnel on March 7th, 2018.



HPC® Consultative sales Skills training program was first developed in Japan and has been provided to many of the leading Japanese companies over the past 20 years. It is now is being offered in China, Singapore, Indonesia and here in Thailand.

In this course, participants will learn "Effective Methods to Understand Customers’ Needs", "Mindset Successful Salesperson should have", and other valuable tools from a certificated Thai instructor in Thai.

Key Benefits---For participants with several years sales experience

  • How to more effectively build relationships of trust with clients
  • How to incorporate more consultative selling techniques
  • How to clearly identify potential customer needs and propose effective solutions

Key Benefits---For participants with little sales experience

  • Recognize what it takes to be a successful sales person
  • Understand the consultative selling approach and techniques
  • Learn from more experienced participants

This course shows participants “what kind of mindset a capable salesperson shall have" to improve business performance and "Hearing methods to grasp real customer needs" to get better business results. The curriculum is made up of interactive lectures, practical mini-exercises and pair role plays, which enable participants to put into practice the knowledge and techniques of HPC® in the workplace.

The experienced professional Thai instructor gives participants a lecture in Thai with care, therefore participants will be able to understand the program contents which had been developed in Japan without the language barrier. The instructor will also teach participants not just a way of speaking with the customer but firmly understanding real customer needs and becoming a trusted salesperson to whom customers want to talk first about their issues.

Through easy-to-follow lectures, practical exercises and role plays in Thai, participants will learn the “Market-In Approach” rather than the “Product-Out Approach” to maximize their performance/results.

How was the training?

The participants were divided into 3 groups. After a brief self-introduction from the instructor, every participants introduced themselves, their company background and product to the rest of classroom. This helped let participants get to know each other and build a positive fellowship as well as business connection. The instructor also asked everyone to share their experiences as salesperson to the class as much as possible, because this activity will become one of the most effective parts with them.

At first, all of the participants barely talked to each other, but after the first role-playing activity they were getting along better. When giving comments, participants shared their opinions openly to improve the performance of their classmates who volunteered to role-playing. The overall atmosphere was warm and friendly.

Actually the participants experienced 2 Role-Plays. The first activity began right after the introduction. The instructor asked for 2 volunteers to role-playing; one as a salesperson and another as a customer who was looking for a new car. Meanwhile, the rest of the class will observe their performances and give a comment to them. During the first activity, though both role-players were equipped with information sheet, they have not learned about how to use HPC method yet. Therefore, they used their regular approach to customer; trying to sell the car by giving as many information as possible without trying to listen to what the customer really wanted.

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Then the instructor started HPC® lecture. He explained why the [Hearing] is very important and take the main part of HPC method. During the [Hearing] session, participants discussed in a group about how to change customers attitude toward salespeople from “Conservative” to “based on the trust” relationship. After the participants understood how to get useful information from customers and what customers really want by using [Hearing] method/technique, the class proceeded to [Proposing] and [Closing] phase. [Proposing] stage is to recheck and summarize the customers' desire and offer the best solution they can offer to solve the customers' issues. The [Closing] stage is to seal the deal, and some very useful and key points were indicated from the instructor.

In a second role-play, another 2 volunteers were given the situation. One is a manager who has a right to purchase any equipment and another is a salesperson. Since the participants have learned HPC method, they obviously improved their performance. For example, they had the goal set and were able to get the necessary information on the hearing and proposing phase.



One of the participants told in the classroom that he have just been moved from factory to sales department. He had zero experience as a salesperson and was quite struggling with his task, then he was very happy with the training and he found that HPC® method could help him overcome his situation and improve his sales performance. And another experienced participant told us that even though she has several experience and specialty in sales activity, she learned effective method and useful techniques and method and had a good friendship which is absolutely worth joining this course!


We believe using the HPC® framework will improve participants' sales performance more effectively and efficiently. Begin putting the knowledge and techniques into practice they learn in this program, participants will soon see the better results.

We will hold the next course on May 23rd, and we may add some more activities and exercise into this course since one of the participants wished it. We are looking forward to seeing you next time!

Participant Profile

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Participant Satisfaction

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What is HPC®?

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HPC®is an essential principle for an effective salesperson. Any sales conversation, be it a spontaneous elevator pitch or an hour long sales meeting, must cover three key elements - HEARING, PROPOSING, and CLOSING. To understand what the customer really needs, active listening is crucial to making an appropriate proposal on the spot.

Q.Why did you participate in this program?
  • My company offered the opportunity to join this training to learn new knowledge.
  • To improve my skill and increase my sales performance effectively.
  • My company is planning to expand business and I need to increase sales knowledge to contact with our customers.
  • I wanted to enhance sales skill to raise my sales ratio by learning new sales techniques.
Q.What did you get out of this program?
How can you use this training program in your company?
  • HPC is usable techniques that I can implement to my work.
  • This knowledge sharpen my sales skill.
  • I can use all of HPC skills when I meet the customers. I could also apply it to evaluate the situation with sales and marketing division members.
  • HPC’s appropriate ratio; how to approach/talk with customers, propose our product, and close the deal.
  • I will implement this knowledge to my work and definitely pass on this knowledge to my co-workers.
  • How to see through the customer needs and propose our product to meet their requests.
  • Preparation before meeting with customers. What to ask and what should not ask the customers. Time management for effective sales presentation.

Learn practical sales techniques
through an effective, proven program

We believe that it is critical for any corporation to ensure their sales employees are equipped with active listening and consultative selling skills to really understand customer needs, make appropriate proposals, and provide the best possible solutions. This will allow your company to compete more effectively in an increasingly competitive marketplace.

It is our pleasure to be your talent development partner and to support your company’s future growth and success. If you have any questions, please feel free to contact us.

Contact UsContact us for additional informations about the courses or training plans.

Tokyo:+81-(0)3-5294-5576

*Japanese

Bangkok:+66-(0)82-671-8574

*Thai/English

cbubcl@cicombrains.com
*Thai/English/Japanese

PAGETOP

Bangkok

Sathorn Thani Bldg. II, Room No. 1809, 18th Fl.,
92/53 North-Sathorn Road, Silom, Bangrak, Bangkok 10500

Bangkok
+66-(0)82-671-8574
(タイ語・英語での対応可)
Tokyo Japan
+81-(0)3-5294-5576
+81-(0)3-5294-5578